The Spanish brand launches an exclusive line of clothes inspired by its teams to carry the pride of the fans beyond the stands.
The “One City, One Club” collection is designed with the fans’ pride in mind. That is why Joma now presents this special clothing line with the aim of allowing them to express their passion for their team in their daily clothing, also following current fashion trends.
In this new proposal, the brand has put the focus on the shield of each team, the most emblematic and beloved symbol by its followers. The designs combine classic elements with the contemporary style of sports fashion. The result is a set of modern and versatile garments that transcend the stands and can be worn on any occasion.
“One City, One Club”: a vision of unity
The name of the collection “One City, One Club” reflects the spirit of unity and community. This line promotes an inclusive and collaborative approach, allowing fans to proudly wear shirts from other teams within the Joma family. In this way, a sense of collective identity is strengthened.
On the other hand, and as is characteristic of Joma, each garment has been made using high-quality materials and cuts adapted to current trends. The design team has paid attention to every detail, ensuring a product that stands out for both its aesthetics and comfort.
All shirts are made of 100% cotton, a super soft, comfortable, and breathable fabric that is always a protagonist of casual clothing. The cotton fibers used absorb moisture, expel heat, are hypoallergenic, and resistant. They also have ribbed collars and cuffs to give them a classic touch, and raglan sleeves to improve fit and allow greater freedom of movement.
In conclusion, with “One City, One Club”, Joma celebrates the sporting spirit and connects directly with fans by offering them an authentic and passionate style.