Joma and Swansea City AFC launch the first and second kits with which the club will face the upcoming 2024/2025 season.
Created in collaboration with Joma, the new kit of Swansea City AFC represents a reinvention of the classic design while maintaining the traditional colors of the Welsh club.
The elegant V-neck and the detail inspired by the wings of the famous swan of Swansea City AFC give a new look to the uniforms that will accompany the team in all their successes of the upcoming season. In addition, the kits have been made with high-performance recycled fabric, a demonstration of Joma’s commitment to caring for the planet.
Joma and Swansea City AFC have had an impeccable trajectory since the agreement was reached in 2016 for the Spanish brand to become their official technical sponsor, which they have extended until the end of the decade this year. Since then, the Welsh team has once again placed their trust in a Spanish company of quality with tradition and prestige, which is a reference at a national and international level.
The production is the result of a great collaboration process between the brand and the club, whose goal is to provide the best material to help their players achieve maximum performance in all competitions. The 2024/2025 collection is completed with the rest of the game products, which will be announced soon, and with a wide range of training and leisure garments.
The new skin of Swansea City AFC 2024/2025
The shirts of Swansea City AFC continue to carry their traditional colors printed on technical and ecological fabric. The team will once again wear white in the first kit, as they have been doing throughout their history. The new jersey reinvents the design and elevates it to the level of professional football, giving it a special touch. Using the embossed technique, details simulating the plumage of the swans that give name and nickname to the club have been added. The V-neck with ribbing adds a classic touch to the jersey and provides a comfortable fit, as do the sleeves.
The second kit returns to black, a color that has been common in Swansea City AFC’s alternate uniform. It features a sublimation with abstract shapes in black and gray tones, adding even more personality to the jersey.
Ecological shirts for a sustainable planet
Joma, as a sports brand committed to environmental care, continues to use ecological materials and sustainable production processes in all official kits, such as that of Swansea City AFC. That is why this jersey is made 100% from recycled polyester, giving it the ECO product label. This fabric is made from recycled sources, mainly PET bottles, which are turned into raw material to create hundreds of meters of fabric. In this way, it reduces 75% of CO2 emissions, avoids the use of oil, and reduces plastic pollution on the planet.
In terms of benefits for physical exercise, it offers optimal performance, and is resistant, elastic, and breathable. The players of Swansea City SFC will achieve their football goals while being aware of the importance of protecting the environment.
Cutting-edge technology applied to Swansea City AFC’s 2024/2025 shirts
Joma, as an expert sports brand, has incorporated the most advanced technical features into Swansea City AFC’s kit. This is the result of the great investment in R&D carried out in recent years. It also continues with the initiative to offer the same quality standards in the products that are put on sale, something in which Joma is a pioneer.
Firstly, the MICRO-MESH SYSTEM technology is located in the areas that need greater sweat transpiration. This system helps moisture evaporate quickly and, therefore, keeps the body at a constant temperature even in the most demanding moments. It also prevents post-exercise cooling. The elastic fibers ensure a comfortable game and facilitate freedom of movement.
On the other hand, each piece of fabric has been joined using the FLATLOCK flat seam system, which prevents the appearance of possible skin chafing and increases the comfort of the footballers.