Participation in TRE represents a great opportunity to expand the brand’s international image, as it will be among the more than 300 companies showcasing the latest from their collection at the largest event in North America.
Joma is proud to announce that it will make its debut at The Running Event (TRE), in Austin (Texas), on November 19. It will be the first time attending one of the world’s largest events specializing in the running and athletic footwear industry.
With this attendance, the Spanish brand strengthens its international expansion strategy and emphasizes the goal of establishing itself as a global leader in innovation, quality, and technology in the field of sports.
One of the goals that Joma has always pursued is to increase its visibility in key markets outside of Europe, such as the United States. In this context, TRE offers an unparalleled platform to present the latest innovations for 2025 to industry experts. They will firsthand experience all the high-performance products and cutting-edge technology, two of the brand’s core values.
This first step at The Running Event represents much more than the exhibition of new items. Joma’s presence at an event of this magnitude symbolizes its consolidation as a brand with global ambitions, aimed at being a worldwide reference.
Therefore, it will join more than 300 companies exhibiting their collections at this prestigious fair, which each year attracts over 4,000 attendees, and which has grown by almost 30% since 2022.