Italian athletics will wear Joma when parading, training and competing.
Joma presents their new kit after signing an agreement through which the sports brand becomes the technical official sponsor of the Italian Federation of Athletics (FIDAL). The whole of Italian athletics will wear Joma in all the categories and competitions that it takes part in under the Federation’s discipline. Joma will provide the kits for competition, training and parading.
Design characteristics
To prepare the FIDAL kit, the design team at Joma has gathered together the distinguishing features of Italian athletics. FIDAL’s corporate and representative blue covers all the garments as their main identifying feature. This is accompanied by a print consisting of abstract drawings that create an optical effect simulating water ripples. Joma wanted to add a modern feel in order to create an attractive and modern kit.
Various personalised details in the colours of the Italian flag have also been added. Among these, a tiered print on the back and another simpler one on the front. Of course, the Italian emblem appears on all the kit, along with the screen-printed Joma logo.
Technical characteristics
The technical characteristics that have placed Joma within the highest echelons of sports fabrics have been maintained for the FIDAL kit. For example, in order to regulate body temperature, the MICRO-MESH SYSTEM technology has been used in the areas of highest perspiration. This system helps to remove sweat, keeping the athletes body cool even during maximum performance. It even limits the occurrence of body odour.
The FLATLOCK flat seam system has been used in areas that may experience rubbing with the aim of preventing skin irritation and increasing the athlete’s comfort. Equally, the LASER CUT finish has been used in the competition garments, which have been designed to provide the same performance while reducing weight by removing seams.