The Spanish brand will provide special products for the event, including footwear, clothing, accessories, and paddles.
Joma and the Asia Pacific Padel Tour (APPT) are proud to announce an exciting new collaboration, with the renowned international brand specializing in sports equipment becoming the new Official Technical Sponsor. This partnership marks a milestone for both parties in the growth and development of paddle in the Asia-Pacific region.
For Joma, this represents a key opportunity as it not only expands its international visibility in elite tournaments but also allows it to innovate and connect with a new audience passionate about paddle. By partnering with this prestigious circuit, the Spanish firm strengthens its commitment to sporting excellence and player performance.
Likewise, Joma will play a crucial role in APPT’s mission to elevate this sport. It will provide the official tour equipment, including sneakers, clothing, accessories, and paddle rackets, as well as contribute to enhancing its visibility.
The sponsorship agreement comes at a time of rapid expansion for paddle in the Asia-Pacific region, with APPT leading efforts to bring the sport to new audiences. Joma’s debut as an official sponsor will be at the upcoming Bangkok tournament, to be held at Pad Thai Padel at the end of January.
In conclusion, we are at the beginning of an exciting stage for both parties, where sport and innovation will be at the centre of the action.
About Joma Sport Padel
Joma Sport is a Spanish company dedicated to the manufacturing and commercialization of sports equipment. It is the most important Spanish sports brand, with the highest sales volume worldwide, and is among the top ten global brands. It was founded by Fructuoso López in 1965 and, since then, its progression has been rapid. Currently, it is present in more than 140 countries and has eight subsidiaries in the United States, Italy, China, the United Kingdom, Germany, Mexico, Panama, and Brazil.
On the other hand, it is present in all traditional sports disciplines, as well as in the Olympic Games. In Paris 2024, Joma equipped 15% of the participating athletes.
In the world of padel, Joma is widely present through sponsorships such as the international circuit A1 Padel and Premier Padel (Valladolid, Dubai, and NewGiza), and with renowned players like Juanlu Esbrí, Carolina Navarro, Verónica Virseda, José Antonio Diestro, Nuria Rodríguez. And coaches like Juani Mieres and Gustavo Pratto.