The sponsorship agreement includes three of its venues: Valladolid, Dubai, and NEWGIZA, which feature special products for the events.
The prestigious sports brand Joma and Premier Padel, the fastest-growing professional paddle tennis circuit worldwide, announce a strategic collaboration that promises to revolutionize the world of padel. This new alliance reinforces Joma’s commitment to sports, establishing it as one of the leading brands in this field.
For Joma, this represents a key opportunity, as it not only expands its international visibility in elite tournaments but also allows it to innovate and connect with a padel enthusiast audience. By partnering with one of the most prestigious international circuits, the Spanish firm strengthens its commitment to sporting excellence, player performance, and support for a growing community of fans.
Specifically, Joma is the official technical provider of footwear and padel rackets in the Premier Padel circuit: Valladolid, which took place last September; of padel rackets in NEWGIZA, scheduled to take place in just a few days; and of footwear in Dubai, planned for November. These venues are recognized for their level of competition and their impact on the sport globally, highlighting Joma’s strong commitment to elite paddle tennis.
Furthermore, Joma has designed an exclusive collection of products for Premier Padel. It has already launched the special edition Slam sneakers and Slam paddle tennis racket for Valladolid, and is now preparing more customized products for NEWGIZA and Dubai that will be available for sale in just a few weeks. The goal is to maximize performance on the court while reflecting the style and identity of the circuit.
In short, this alliance between Joma and Premier Padel marks the beginning of an exciting stage for both, in which sport and innovation will be at the center of the action.