The actors have become the new face of Joma in Spain, with the aim of connecting with a sporting public that values both quality and technology in their workout clothing, and who, in addition, seek comfort and design in their spare time.
Joma wants to position the brand towards the individual consumer distinct from collective products, and have greater presence among women, and in gym and street wear.
Both actors are healthy living fanatics and sport plays a fundamental role in that. Despite the relentless pace of work and being immersed in various professional projects, they always manage to take some time out for running, trail, or yoga.